The Group discussed whether or not the Business Objectives are being met by the current online strategy.
> Get users to use the online shopping service
This needs improvement, it needs to be more clear and accessible.
> Provide a good online experience for the user.
This needs improvement, the current site is too cluttered and the information architecture can be a bit confusing at times.
> Show how involved PnP is with giving back to the community
They have shown this a lot. CSI. It could possibly be set out differently.
> Show that they are a transparent brand, thus encouraging people to invest in PnP.
They have done this by providing the Investor Relations and Financial Results
> Have users see PnP as a part of their lives, possibly as an adviser.
They have done this by giving a lot of helpful info such as recipes, health and nutrition etc.
> They may also want to increase interest in their PnP 'Go Banking' service.
This needs improvement, as it is very difficult to find any info about his on the site.
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