I did my user testing on my sister. I directed her to the Pnp website and gave her the tasks one after the other.
task1: - Find dog food for a puppy:
The 1st place she went to was the shopping tab. After pausing to find where to browse products, she realised that you need to click on the banner on the side first. After clicking on the banner, it took her to the shopping site. She immediately went to the groceries tab and was trying to look for "dog food". Eventually she realised it was under the "pet shop" option and found the product.
comments: She found it to be a mission to get to such a simple product. Also she feels no need for two separate websites. (6 clicks)
task2: - Find out what time the Pnp closest to us closes on Sundays:
The 1st place she looked under was the "about us" tab. After struggling to find anything about trading hours, she typed "trading hours" in the search option on top.
A number of search results came up, the only problem was that they all said the same thing - "Pick n pay - trading hours". Confused about which one to click, she just randomly chose one. But it was displaying the wrong store types. Eventually she located our branch, but with much effort.
comments: search didn't work properly and gave results with the same names. She was really getting irratated doing this task. Feels that the website is badly done. (9 clicks)
task3: - Find the recipe for a chicken salad:
First she looked under the
"kitchen" tab, after which she clicked on the recipe option that took her to new options. She selected the "salad" option and found the recipe for chicken salad.
comments: She found this task quite straight forward and completed it with one try. (4 clicks)
task4: - Find out who the CEO of Pnp is:
Completing this task was easy because of the 2nd task of trying to find out the trading hours. This is because she thought the trading hours would be under "about us", so she spent a lot of time in that section. When I told her to find out who the CEO is, she immediately knew where to go and found it with one try.
comments: She said she enjoyed doing this task the most as it was the easiest. (2 clicks)
My conclusion:
My conclusion would be that the Pnp site is not user friendly at all. It is hard to navigate through all the information that is thrown at you. Users will get irritated and upset once or twice after not being able to find something they want.
Tuesday, May 12, 2009
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