Plan of action for tonight

• PnP as a brand – key points - typed for document
• PnP’s current online presence - typed for document
• Analysis of PnP’s competitors both locally and internationally - typed for document
• PnP’s business objectives and asses if objectives are being met - typed for document
• General analysis of PnP’s website (put all our info together) - typed for document
• Look at other websites – what works and what doesn’t work (for our strategy)