Plan of Action for Today (being optimistic)

• we need to finish up individual site mapping sections of the PnP website
• we need to put together the various pieces of the PnP site map
• we need map the competitors site (Thrupps)
• we must analyze PnP site map
• we must analyze competitors site map
• we need to compile the user testing and back it up with theory
• we need to find the key insights of the user testing
• we need to compete the online presence question
• we need to do the overall brand analysis of PnP
• we need to start brainstorming our strategy