Overall User Testing Report

I have had a look at everyone's user testing and here is the overall conclusion:

Many buttons were misleading in terms of the content which they contain. For example, most of the users expected 'Health & Nutrition' to contain recipes. Also the pictorial button which had the picture of the shopping basket lead users to believe that they should click on that button for online shopping.

Many headings, links and pictorial headings and buttons are misleading in terms of whether or not they are 'clickable'. In one example, a user did not want to click on the 'trading hours' link, because she thought it was a heading and could not be clicked on. In another example, a user tried to click on the heading image 'Shopping' which is not a button, but looks very much like the pictorial buttons on the right.

Most of the users had a hard time clicking on the buttons, because the hit-area is only active on the type and not on the whole button.

Often a link in the navigation menu on the left had the same function as the big pictorial buttons on the right. This is not only redundant, but also confusing for users who are overwhelmed by the clutter of elements on each page.

Several users were put off by the fact that there was a separate website for the online shopping, and in one case, the user did not know how to switch back to the main site once they'd finished shopping.

There are too many categories and sub-categories for the Online Shopping that make it difficult to browse for products, in one example a user said it was too much of a "mission to get to such a simple product"

When users don't immediately see what they need, many of them try to use the search function.