Pick 'n Pay online presence

With the online presence research that we conducted we found very valuable insights that work both for and against Pick 'n Pay as a brand.We attempted many methods of investigating Pick 'n Pay outside of the home website.We achieved this by using the Google search engine to find out how large the Pick n Pay name is outside of Pick n Pay.We selected a range of keywords related to the brand and tried to find out how common they were with other brands and if it appeared in favourable search fields at all.

Under the PNP abbreviation :

• Google recognised this and displayed a drop dow menu with 10 options.
• But under the actual search of PNP only the first two options were those of Pick n Pay.

Under the full Pick n Pay title:

• The first 6 links belonged to Pick n Pay
• But was related more to  the Pick n Pay collaborative brands(go banking)
• The search engine then also stated other related searches(Liquor,Banking,Supermarkets)
  
• Some of the other major searches linked back to Pick n Pay online.
• The remaining ones were usually related to articles.
• Pick n Pay South Africa also had very minimal information on online Encyclopedeas like Wikipedia

As a possible advertiser ,it was not possible to find out how many hits the site has on a daily basis.

In conclusion,we found that Pick N Pay had a very diluted online presence that forces any one seeking info to struggle through a large amount of some times unnecessary  sites to get to what you want.