Monday, May 11, 2009

Our plan of action for the next two days

Today in class:
  • We, as a group, will go through both Mileshka and Monique's lists of tasks and we will select the key tasks :)
  • We will then make a targe market testing system for our mommies/members of target market to asses how many clicks it takes them to achieve specific tasks
Today at home:
  • Mileshka will get Vicky's essay. Monique will get Sims essay.
  • Every member will execute the target market testing and record their results.

Tomorrow:
  • We will be looking at our homework findings.
  • We will be compiling our Brand Analysis, we've got the following structure that we want to follow:
  • >>Mission and Vision and Values
  • >>Brand I.D and Brand Image
  • >>Strengths and Weaknesses
  • >>Brand Architecture
  • >>Vega Healthy Brand Criteria

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