The Group was discussing what we think PnP's main Business objectives are:
> Get users to use the online shopping service
> Provide a good online experience for the user.
> Show how involved PnP is with giving back to the community (eg. sport sponsorship)
> Show that they are a transparent brand, thus encouraging people to invest in PnP.
> Have users see PnP as a part of their lives, possibly as an adviser.
> They may also want to increase intrest in their PnP 'Go Banking' service.
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