Subject –my Mum
User was highly confused, as has only once or twice interacted with a website.
(45 years, grade 2 teacher, super techno-phobic)
In task 1 which was to: buy dog food for puppies
- User attempts clicking on the shopping icon and fails as the hit area is only on the text.
- Next user clicks one o the icons on the far right, one which displays the image of a shopping basket
- This takes the user to the wrong page, user is confused
- User clicks the back button
- At this point I offered a hint as the user was ready to give up, user clicks the online shopping icon
- User then sees recognizable jargon, and clicks on groceries
- User hesitates but finds the product search option and enters [dog food]
- User finds dog food and is happy. User then tries to get to the next page of dog food products to find puppy food. User does this by clicking the 2 in the list of page numbers. However this doesn’t work and user clicks next
- On page 2 users finds puppy food.
Number of clicks: 8 (6 actual 2 attempts)
Task 2 is to: find out what time the pick n pay closest to you, closes on Sundays
- User clicks about us, but soon realizes that it was wrong
- So user clicks back
- After a while user finds the store search function (however the user is unaware of how to use the drop menu- which works on click) user chooses Gauteng and clicks “go”
- User scrolls down to find rivonia and clicks on the trading hours column
- User finds the closing time on Sunday which is 2pm
Number of clicks: 5
Task number 3 is to find the recipe for chicken salad
- User is unsure whether to choose between the kitchen icon and the health & nutrition icon. User selects health and nutrition.
- User scrolls down to find some options with the word recipe in them. User then sees the search option at the bottom of the page and types in [chicken salad] enter.
- User was taken to a homepage structure but with no content. User then had to assume that there was no chicken salad found. This is confusing as there was no error message, which stated that there were no results for the search of “chicken salad”. This principal of designing for error, which is part of the ten heuristics principals.
- User then clicked on kitchen. The user was confused and felt as though that button hadn’t done much as we were at the same menu we were at earlier when she clicked on health and nutrition.
- User then clicked on main ingredient.
- Scrolled down and clicked on chicken salad.
Number of clicks: 6
The final task was to find out who is the CEO?
- The user here cognitively knew where to go and clicked about us
- User found the CEO option quickly on the side navigation bar. Nick Badminton.
Number of clicks: 2
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