A Brief Recap

Today we were briefed by Mr. Nausher

The client, Pick n Pay, wants us to make their website 'better'.

Thus we must decipher what the client's business objectives are.

Step1: What are the clients Business Needs

First we discussed the difference between Marketing Needs and Business Needs:

---> Marketing Needs
The way you want to advertise (eg: putting the logo all over your website)

---> Business Needs
What the business wants the customers to do (eg: Read specific info, Buy specific projects)
++We can get an idea of this, by looking at the current site and competitors sites.++

One thing that Pick n Pay wants to do is Sell Stuff!
but they also want to add value to the users (eg. health and nutrition info and sponsorship)

Step 2: Competitor Analysis

It is important to look at local and international competitors.
Analyzing what they are doing well, and what they are not doing well.

Local Competitors: Spar, Checkers and Woolies.

International Competitors: Tesko and Sainsburies

It is also important to look at competitors in different industries that are using the same type of interaction
examples:
Kalahari and Amazon both make use of effective online selling.

We looked at cross selling and up selling:
Cross selling - advertising products in the same class as the current product the user is looking at. Eg. Die Hard dvd and Terminator dvd.
Up selling - advertising products that are an upgrade of the current product the user is looking at. Eg. Die Hard 1 dvd and Die Hard box set.

Step3: Looking at Consumers

It is important to create a link between what the consumer wants and what the business wants.

Online sales: Consider internet access, connection speed and credit card users.
Also consider: Language, design and layout, make sure it meets the requirements of the novice user.

Natural mapping: translate offline interactions to online. Eg. design web layout to look like the isles.

Other Topics we Discussed:

Other things that could be added to the PnP site:

• Pay TV lic
• Mobile Friendly
• Repeat monthly shopping lists
• Shopping list reminder smsed to you
• health and nutrition chat
• delivery code prevents break ins
• buying without credit card
• check stock online

Finally, we must have a look at PnP's magazine, Fresh Living, to see if there is anything in the magazine that should be online and visa versa.