PnP sitemap analysis

1.)
We found that there was a lot of repetition throughout the website. For example, there were many ways of sorting the same information out on the different pages. There were also too many options leading to the same results.

2.)
The main headings need more descriptive names. We found that they were too vague and doesn’t describe the page.
Some of the categories could also be merged with others, like: “health & nutrition” and “kitchen”.
The order of information in relation to each other feels incorrectly done. (Information architecture)
We also discovered a “hidden” page in the site called the “lifestyle” page. The only way to get to this page was to click on one specific flash banner (that changes all the time) on the main page and then click on a link called “donate”. This is the only way to get to this page.

3.)
They structure their information architecture strategically to show that they are involved with community and environment. However, there isn’t that much relevant information on each of these pages. E.g. missing children.

4.)
In comparison to the competitor website we looked at in detail (Thrupps) the PnP site looks like it is trying to say too much at once. Why? This is because of the repeating of information in the pages. The information displayed and image buttons do the same thing.
We also feel that the homepage should be cleaner and not so busy, this is because the user should not be bombarded with too much information on the homepage, it should feel welcoming.

5.)
The flash images on the main home page flashes through 6 different images and each of them takes you to different links. (One of them is the image that takes you to the “lifestyle” page mentioned earlier.

6.)
In the online shopping website, there are too many irrelevant and unnecessary categories and sub categories.